A young boy heads down Market Street with a pocket full of coins, ready to buy gifts for a very special friend. Along the way, he encounters a bustling row of incredible merchants, each one offering something completely different. From apples to zippers, he moves through the alphabet, finding a unique treasure for every single letter. The truly magical part is the shopkeepers themselves, who are completely constructed out of the very items they are selling. One merchant is entirely built out of playing cards, while another is a towering figure made of fresh, green vegetables. Every page introduces a stunning visual puzzle that will keep young readers looking closely at the details. This brilliant, award-winning journey through the ABCs combines a simple shopping trip with breathtaking artwork, turning a basic alphabet lesson into an unforgettable adventure.